Campayn Blog
Straight answers for Indian brands: how to find creators, what to pay them, and how to tell whether any of it worked.
What creator marketing is, how it differs from influencer marketing, how campaigns run, how they are priced and how to measure them.
All articles
A practical 12-step playbook for running a creator campaign in India, with a brief template, contract checklist, ASCI disclosure rules and a timeline.
Where to find creators, how to vet them on audience fit and content quality, the red flags that matter and a scorecard you can use today.
The ROI formula with worked examples, Campayn's two-layer measurement framework, metrics by goal, and the mistakes that distort creator campaign results.
How Indian D2C brands with a small social presence can use creators to build trust, content and sales, with a 90-day plan and category advice.
What CPV means in creator marketing, how to calculate it, what platforms count as a view, why verified views matter and when CPV is the wrong model.
CPV, CPM, CPE and CPA compared for creator campaigns, with one budget worked through all four models and a guide to which fits each goal.
A practical setup for tracking creator campaign sales with unique codes, UTM links and surveys, including naming conventions and an attribution sheet.
Agency, platform or in-house team for creator marketing: a fair comparison of cost, speed, control and measurement, with a framework for choosing.
What ₹50,000, ₹2 lakh and ₹5 lakh creator budgets can realistically deliver for Indian startups, with projected views, goals and pitfalls.
